An important aspect of publishing information on the Internet is
to ensure that people can find it. Experience on the web illustrates
that it is not always easy to retrieve the results you want from
a search facility. General research shows that two out of three
searchers give up before finding what they want.
To improve the likelihood of webpages ranking highly in the results
of search engines, it is essential that websites incorporate additional
descriptive data known as 'metadata'. Search facilities and directory
services use metadata as a key tool for categorising the information
from a website. It is our duty to ensure relevant metadata is provided
with the development of a website.
Searh engine and directory registration is also executed to enhance
the chances of reaching to a wider audience.
There are also other methods of promoting a website. Advertising
can be adopted by selling advertising or sponsorship space on the
website, or buying advertising space on other websites. There are
several ways in achieving promotion.